Marketing and Communications Director
Marketing /
Full-time
/ Hybrid
Interim Chief Executive Officer
Unit 300, 23 Lesmill Rd, North York, ON M3B 3P6
Director of Marketing and Communications – International Development and Relief Foundation (Mat Leave – 12 months)
Duration: 12 Months
At IDRF we seek a visionary Director of Marketing and Communications for a 12-month maternity leave term. This role will lead our marketing, communications, and public relations strategy to promote IDRF’s mission globally and expand and deepen our digital footprint.
Essential Duties & Responsibilities
- Craft and oversee a comprehensive branding and marketing strategy to spotlight IDRF’s charitable activities at national and international levels.
- Lead innovative digital marketing strategies, driving brand awareness, online engagement, and traffic.
- Manage and mentor a marketing and communications team to maintain a strong brand voice and foster growth within the team.
- Oversee IDRF’s public relations and media relations strategy, including proactive media outreach, press releases, and spokesperson preparation.
- Act as a senior point of contact for media inquiries and lead reputation and crisis communications, particularly during emergency appeals and sensitive humanitarian contexts.
- Review and approve public statements and media materials to ensure accuracy, consistency with IDRF’s brand and values, and compliance with CRA requirements.
- Develop and execute marketing campaigns for IDRF’s diverse initiatives, including monthly, emergency, and seasonal programs.
- Manage and enhance our digital platforms including websites, social media, and email marketing, focusing on accessibility, aesthetics, and storytelling of our impact.
- Oversee the website, optimize for SEO, and create engaging advertising landing pages.
- Develop and oversee the production of print and digital marketing collateral, including mailers, brochures, videos, reports, graphics, ads, and other promotional materials.
- Collaborate with cross-functional teams to align marketing strategies with organizational goals and establish cohesive messaging.
- Analyze donor data and marketing KPIs to refine campaigns and increase effectiveness.
- Stay ahead of digital trends, recommending proactive strategies to bolster IDRF’s online presence.
- Manage the marketing budget, ensuring that resources are allocated effectively and remain cost-effective.
Qualifications & Competencies
- 7+ years’ experience leading successful marketing and communications initiatives, with a strong preference for experience in the non-profit sector.
- Bachelor’s degree or College Diploma in Marketing, Communications, or relevant field.
- Proficiency in digital marketing principles and platforms, including Google Analytics 4, Google Ads, and social media advertising.
- Demonstrated creativity in content creation and storytelling with an eye for design.
- Strong strategic thinking, problem-solving, and project management skills.
- Exceptional verbal and written communication skills in English.
- Ability to independently prioritize tasks and thrive in a dynamic, multicultural environment.
- Ability to work under pressure and meet tight deadlines.
- Strong attention to detail.
- Familiarity with the Canadian digital landscape, inclusive fundraising, and accessibility practices.
- A commitment to embody and promote IDRF’s values of diversity, equity, and inclusion.
What We Offer:
IDRF values diversity, equity, and inclusion and invites candidates from various backgrounds to join our mission-driven team. We provide a supportive and inclusive workplace culture and are committed to our staff’s professional development and well-being.
Embark on a journey with IDRF where your innovative strategies and passion for social impact can flourish. Apply now to contribute to a global legacy of compassion and change.
Interested applicants can email their resume and cover letter
